Description
Air Jordan 3 – 30 years franchise success story When Michael Jordan appeared in his Air Jordan 3 in the epic Slam Dunk Contest of 1988’s All Star Weekend at Chicago Stadium defeating Dominque „Human Highlight Film“ Wilkins, no one expected that this was going to be historical. But February 7th 1988 was game changing for „his airness“ Michael Jordan and Nike’s record starting Jordan Franchise in one go. The birth of legendary Jumpman trademark and the beginning of Michael Jordan’s successful signature model series. A story that is by no means at its end! Visionary Tinker Hatfield, Nike’s guy kept to the sidelines made this success story came true. A brainwave, turning MJ’s brilliant and contest winning move in this epic battle into world’s most successful Brand ID’s in sports. But world’s most famous sportswear franchise isn’t worth anything if MJ hasn’t competed in his Air Jordan 3 in this epic fight. A great fluke not only for Nike and Michael Jordan but for millions of fans out there at this special day at Chicago stadium. In its fourth edition the Air Jordan 3 – after previous editions in 1988, 1994 and 2016 – is going to inspire fans and collectors despite their age. Especially soccer enthusiast Jordan fans are going to wait with the bated breath for Mercurial media event when PSG’s soccer star Neymar will enter the stage in the Air Jordan 3 black cement.